Coached by Frankie (PT freelance project) WordPress Website
Project Requirements
Working with my PT, I was assigned to design a dynamic website for a personal trainer to maximise efficiency while staying within budget. I decided to use WordPress CMS for this purpose. I created a vibrant and exciting website using WordPress's user-friendly interface, which increased the trainer's online presence.
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I guarantee flawless operation. I collaborate with my PT, giving her administrative permission and customisation by utilising WordPress's vast array of themes and plugins. This allows the trainer to exhibit her proficiency and attract new customers within the cutthroat fitness sector.
Typography Choices
For this project, I used Source Sans Pro (Google fonts), a well-balanced San serif font originating from Adobe’s first serif fonts. This font type is very readable, solid, and rational and can be pleasing in large sizes.
It’s an excellent typeface optimised for use online. Similar to Source Sans, it pairs well with the Roboto typeface.
Landing Page - Wireframe
Colour Pallete
Logo Design
A mixture of gradient colours, such as primary and secondary, was used. In this case, the darker green-blue and purple colour pallet was the most convenient choice and can be associated with the client's theme and also fitness and healthy living in general.
The chosen colour complements Francesca’s visions of vitality, strength, and a healthy spirit.
Ultimately, monochromatic colours, predominantly shades of black and white, were also used to provide good usability and look clean and professional. The colours sit well in the fitness world and highlight the outdoors, which is what the website's user expects.
